Deal ID
Cross-Device Targeting
Cookie Usage
Ad Serving
Campaign Optimization
Audience Extensions
Dynamic Allocation
Tech Stack
Emerging Technology
Viewability Standards
Real Time Bidding (RTB)
Supply Side Platforms (SSP)
Demand Side Platforms (DSP)
Exchanges
Data Management Platforms (DMP)
Yield Management
Audience Buying
Open Marketplace
Private Marketplace
Automated Guaranteed
Unreserved Fixed Rate
Invitation Only Auction
Open Auction
Trading Desks
New Ad Networks
Managed Services
Programmatic IPOs/M&A activity
Campaign Optimization
Price Transparency
Audience Discovery
Buying process
Programmatic vendors
Multi-channel programmatic
Mobile Targeting
Social vendors
Automated Native
Linear TV
Radio