Deal ID

Cross-Device Targeting

Cookie Usage

Ad Serving

Campaign Optimization

Audience Extensions

Dynamic Allocation

Tech Stack

Emerging Technology

Viewability Standards

Real Time Bidding (RTB)

Supply Side Platforms (SSP)

Demand Side Platforms (DSP)

Exchanges

Data Management Platforms (DMP)

Yield Management

Audience Buying

Open Marketplace

Private Marketplace

Automated Guaranteed

Unreserved Fixed Rate

Invitation Only Auction

Open Auction

Trading Desks

New Ad Networks

Managed Services

Programmatic IPOs/M&A activity

Campaign Optimization

Price Transparency

Audience Discovery

Buying process

Programmatic vendors

Multi-channel programmatic

Mobile Targeting

Social vendors

Automated Native

Linear TV

Radio